‘Nano’mania

January 10, 2008 was a special day for the Indian manufacturing industry. It had never happened. A new product has covered the front pages of all newspapers in India. Media all over the globe covered the news of a small car designed, developed and manufactured in India. It will certainly be trendsetter. It is certainly a historic comeback of India in manufacturing. Nano, known till now as Tata’s Rs 1-lakh car got unveiled at Auto Expo at Pragati Maidan, New Delhi.

I have been writing about this ‘nanhi pari’ of India that was going to be unveiled at the Auto Expo 2008 since long. Rattan Tata’s men have created what he dreamt. If we go by the first report, Nano is the third unique product from Tata Motors after Indica, and Ace that has made a splash in the industry, but none had this much of coverage. It’s story to prove ‘where there is will, there is a way’. I am sure all the apprehensions of the global oldies have vanished in air.

I only wish it happens in all consumer products. Indian engineers must steer ahead this revolution for the products such as tractors, TVs, refrigerators and housings for the majority of its population that are aspiring lot and that works hard. The mission is to make products beautiful and small as well as cheap.

I know Tata Motors will have to go a long way to get it commercially profitable and acceptable world over. But I am sure Rattan would not retire before he does that.

Let Indian manufacturers take lessons and emulate. Let India not succumb to Chinese in manufacturing.

Read some by regular columnists
India driving by Barkha Dutt and ‘Nano is beautiful.’ by Gautam Chikermane.

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