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	<title>Indra's Drishtikona (Viewpoint)</title>
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		<title>India Makes It in Manufacturing</title>
		<link>http://drishtikona.com/archives/manufacturing/003065.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/003065.php#comments</comments>
		<pubDate>Mon, 30 Apr 2012 09:54:07 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

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		<description><![CDATA[A country that can design, manufacture and launch Agni V, RISAT-1 and Missile defence system has obviously the manufacturing skill and potential to get into the global market as a great manufacturing power. But why then India remains laggard in manufacturing to contribute a share to GDP comparable to other Asian countries? While a considerable number of private manufacturing companies associate to these high tech projects, a huge potential still remains.

Mc Kinsey has been in the consulting role for India’s manufacturing sector for many years. In one <a href="https://www.mckinseyquarterly.com/When_to_make_India_a_manufacturing_base_1650">report</a>, ‘When to make India a manufacturing base’ in September 2005, McKinsey considered India lagging behind the rest of Asian counties in manufacturing. Multinational corporations never took much initiative to make India its manufacturing base. And perhaps the main hurdle for getting into globally competitive manufacturing businesses at that time was the poor level of infrastructure such as power, road, and port.   
 
In March 2012, <a href="https://www.mckinseyquarterly.com/India/Fulfilling_the_promise_of_Indias_manufacturing_sector_2943">McKinsey analysis</a> finds that rising demand in India, together with the multinationals’ desire to diversify their production to include low-cost plants in countries other than China could help India’s manufacturing sector to grow six fold by 2025, to $1 trillion, while creating up to 90 million domestic jobs. It advises on how multinationals can win in India. By 2015 the market for manufactured goods from low-cost countries will more than double, to nearly $8 trillion a year. China will probably capture much of the growth. But as McKinsey estimates, ‘up to $5 trillion a year will be up for grabs as global companies seek to diversify production and sources of supply beyond China, both to address rising factor costs there and to chase domestic demand in other countries’. And India must grab that potentials at all cost.
 
For quite some years, India at least wishes to improve upon the manufacturing sector. It reflected in setting up of National Manufacturing Competitiveness Council that finally culminated in recently accepted National Manufacturing Policy.
 
With my association with auto sector, I can vouch for the progress made by the country in manufacturing sector. There is hardly any auto sector globally known company, be it in the business of commercial vehicles, passenger cars, two-wheelers or even tractors and naturally the components that are not present in India with its own manufacturing facility. Many have made their India facility as the <a href="https://www.mckinseyquarterly.com/India/Making_India_a_global_hub_1670">global hubs</a> for certain platforms of vehicles. While the older traditional locations such as Pune, Chennai, and NCR expanded its manufacturing facilities to world class standard and added product development centres, new manufacturing clusters are also growing. One such is coming up in Gujarat around Sananda that started with Nano manufacturing facility.  

Power equipment manufacturing that was the monopoly of BHEL has also seen addition of some big private manufacturing players such as Larson and Toubro, and Bharat Forge. I don’t know if these can stop the onslaught from the Chinese power equipment manufacturers from getting the major orders from the new power plants. 

It is interesting to note that <a href="https://www.mckinseyquarterly.com/India/How_multinationals_can_win_in_India_2938 ">foreign companies </a>keeping on considering India in their priority and expanding the manufacturing. Recently, <a href="http://business-standard.com/results/news/zf-setssteering-system-manufacturing-plant-in-pune/472685/ ">ZF Steering</a>, <a href="http://www.financialpost.com/markets/news/General+Cable+Inaugurates+Plant+India/6529303/story.html">General Cable</a> and <a href="http://www.rediff.com/business/slide-show/slide-show-1-we-are-very-positive-on-india-says-piaggio-chairman/20120428.htm ">Piaggio</a> did that.  

The government has kick-started domestic electronics manufacturing by pegging its huge orders to value addition done in India. As estimated, the import of electronics will be second only after crude oil. India’s electronic industry must get a boost up with the government encouragement. 

Innovation plays a key role in determining which countries and companies can succeed in global manufacturing looking two decades down the road. Over the years, India has significantly improved its innovation capability, be it Tata Motors or Mahindra and Mahindra or Godrej or many other small and big manufacturing companies. 

However, the government can further provide the boost to manufacturing by going aggressively in opening sectors such as defence and railways. A transparent system in government ordering and procurement may indirectly help manufacturing in a big way. The unscrupulous vendors from the countries such as China oil the people in the government and even the defence services to block locally produced manufactured goods. <em>The recent story of Tatra and BMEL shows the loss to the nation’s manufacturing by preferring to continue with screw driver technology instead of phased local manufacturing. </em> 

<strong>It’s unfortunate that the big industrial houses as well as young entrepreneurs still hardly show preference for the setting up of manufacturing businesses. The world is getting into Third Industrial Revolution through digitization of manufacturing as reported in <a href="http://www.economist.com/node/21552901 ">‘The Economist</a>’: ‘Instead of bashing, bending and cuttng material the way it always has been, 3D printers build things by depositing material, layer by layer. That is why the process is more properly described as additive manufacturing. Additive manufacturing is not yet good enough to make a car or an iPhone, but it is already being used to make specialist parts for cars and customised covers for iPhones.’ </strong>

India still remains laggard in keeping itself contemporary in manufacturing. Indian technocrats must excel in <a href="http://business.outlookindia.com/article.aspx?280644 ">manufacturing</a>.  


]]></description>
			<content:encoded><![CDATA[A country that can design, manufacture and launch Agni V, RISAT-1 and Missile defence system has obviously the manufacturing skill and potential to get into the global market as a great manufacturing power. But why then India remains laggard in manufacturing to contribute a share to GDP comparable to other Asian countries? While a considerable number of private manufacturing companies associate to these high tech projects, a huge potential still remains.

Mc Kinsey has been in the consulting role for India’s manufacturing sector for many years. In one <a href="https://www.mckinseyquarterly.com/When_to_make_India_a_manufacturing_base_1650">report</a>, ‘When to make India a manufacturing base’ in September 2005, McKinsey considered India lagging behind the rest of Asian counties in manufacturing. Multinational corporations never took much initiative to make India its manufacturing base. And perhaps the main hurdle for getting into globally competitive manufacturing businesses at that time was the poor level of infrastructure such as power, road, and port.   
 
In March 2012, <a href="https://www.mckinseyquarterly.com/India/Fulfilling_the_promise_of_Indias_manufacturing_sector_2943">McKinsey analysis</a> finds that rising demand in India, together with the multinationals’ desire to diversify their production to include low-cost plants in countries other than China could help India’s manufacturing sector to grow six fold by 2025, to $1 trillion, while creating up to 90 million domestic jobs. It advises on how multinationals can win in India. By 2015 the market for manufactured goods from low-cost countries will more than double, to nearly $8 trillion a year. China will probably capture much of the growth. But as McKinsey estimates, ‘up to $5 trillion a year will be up for grabs as global companies seek to diversify production and sources of supply beyond China, both to address rising factor costs there and to chase domestic demand in other countries’. And India must grab that potentials at all cost.
 
For quite some years, India at least wishes to improve upon the manufacturing sector. It reflected in setting up of National Manufacturing Competitiveness Council that finally culminated in recently accepted National Manufacturing Policy.
 
With my association with auto sector, I can vouch for the progress made by the country in manufacturing sector. There is hardly any auto sector globally known company, be it in the business of commercial vehicles, passenger cars, two-wheelers or even tractors and naturally the components that are not present in India with its own manufacturing facility. Many have made their India facility as the <a href="https://www.mckinseyquarterly.com/India/Making_India_a_global_hub_1670">global hubs</a> for certain platforms of vehicles. While the older traditional locations such as Pune, Chennai, and NCR expanded its manufacturing facilities to world class standard and added product development centres, new manufacturing clusters are also growing. One such is coming up in Gujarat around Sananda that started with Nano manufacturing facility.  

Power equipment manufacturing that was the monopoly of BHEL has also seen addition of some big private manufacturing players such as Larson and Toubro, and Bharat Forge. I don’t know if these can stop the onslaught from the Chinese power equipment manufacturers from getting the major orders from the new power plants. 

It is interesting to note that <a href="https://www.mckinseyquarterly.com/India/How_multinationals_can_win_in_India_2938 ">foreign companies </a>keeping on considering India in their priority and expanding the manufacturing. Recently, <a href="http://business-standard.com/results/news/zf-setssteering-system-manufacturing-plant-in-pune/472685/ ">ZF Steering</a>, <a href="http://www.financialpost.com/markets/news/General+Cable+Inaugurates+Plant+India/6529303/story.html">General Cable</a> and <a href="http://www.rediff.com/business/slide-show/slide-show-1-we-are-very-positive-on-india-says-piaggio-chairman/20120428.htm ">Piaggio</a> did that.  

The government has kick-started domestic electronics manufacturing by pegging its huge orders to value addition done in India. As estimated, the import of electronics will be second only after crude oil. India’s electronic industry must get a boost up with the government encouragement. 

Innovation plays a key role in determining which countries and companies can succeed in global manufacturing looking two decades down the road. Over the years, India has significantly improved its innovation capability, be it Tata Motors or Mahindra and Mahindra or Godrej or many other small and big manufacturing companies. 

However, the government can further provide the boost to manufacturing by going aggressively in opening sectors such as defence and railways. A transparent system in government ordering and procurement may indirectly help manufacturing in a big way. The unscrupulous vendors from the countries such as China oil the people in the government and even the defence services to block locally produced manufactured goods. <em>The recent story of Tatra and BMEL shows the loss to the nation’s manufacturing by preferring to continue with screw driver technology instead of phased local manufacturing. </em> 

<strong>It’s unfortunate that the big industrial houses as well as young entrepreneurs still hardly show preference for the setting up of manufacturing businesses. The world is getting into Third Industrial Revolution through digitization of manufacturing as reported in <a href="http://www.economist.com/node/21552901 ">‘The Economist</a>’: ‘Instead of bashing, bending and cuttng material the way it always has been, 3D printers build things by depositing material, layer by layer. That is why the process is more properly described as additive manufacturing. Additive manufacturing is not yet good enough to make a car or an iPhone, but it is already being used to make specialist parts for cars and customised covers for iPhones.’ </strong>

India still remains laggard in keeping itself contemporary in manufacturing. Indian technocrats must excel in <a href="http://business.outlookindia.com/article.aspx?280644 ">manufacturing</a>.  


]]></content:encoded>
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		</item>
		<item>
		<title>From Nano to Aakash</title>
		<link>http://drishtikona.com/archives/manufacturing/003029.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/003029.php#comments</comments>
		<pubDate>Sun, 29 Jan 2012 05:38:25 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<category><![CDATA[Government Policy/Administration]]></category>

		<category><![CDATA[Employment/Education]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/manufacturing/003029.php</guid>
		<description><![CDATA[Four years ago Tata Motors unveiled the Nano (<a href="http://www.google.co.in/search?q=Aakash+tablet&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=kNwkT9DmC8XwrQfUwKWsCA&biw=1680&bih=839&sei=ytwkT_NvkdGtB73l_KwI#um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&tbm=isch&sa=1&q=Nano+Cars&pbx=1&oq=Nano+Cars&aq=f&aqi=g5g-m4g-S1&aql=&gs_sm=s&gs_upl=31462l37951l0l40542l9l9l0l0l0l0l316l2336l2-7.2l9l0&fp=1&biw=1680&bih=839&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&cad=b">Images</a>). Overnight Ratan Tata became an iconic figure of auto industry. India got a unique global recognition of an industrial nation with capability of breakthrough innovation. The world recognized India’s mastery of <a href="http://www.lhstech.com/chair/Articles/FrugalEngineering.pdf">frugal engineering</a>, <a href="http://www.straight.com.br/artigos/a_produtividade02.html">frugal manufacturing</a>, and frugal management. 

However, a number of hurdles and management’s perception about the marketing made Nano’s sales trail far behind the early expectations when it went into regular production at Sanand. Recently Ratan Tata <a href="http://www.livemint.com/2012/01/05160117/Nano-wasted-early-opportunity.html?h=A1 ">agreed </a>about Nano’s failure to get fast enough volume sales: “I don’t think we were adequately ready with an advertising campaign, a dealer network. The Nano is not a flop. Tata Motors failed to capitalize on the early excitement surrounding the launch of the world’s cheapest car.” Nano didn’t flood the car market as expected. May be that Indian consumers are not willing to buy the cheapest because of a status hurdle.

Another product (<a href="http://www.google.co.in/search?q=Aakash+tablet&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=kNwkT9DmC8XwrQfUwKWsCA&biw=1680&bih=839&sei=ytwkT_NvkdGtB73l_KwI">Image</a>) is facing similar fate.

Few months ago, Sibal launched a very ambitious project of $35 tablet- <a href="http://india.blogs.nytimes.com/2011/10/05/meet-aakash-indias-35-laptop/">Aakash</a> with a lot of fanfare. It was meant to leapfrog the application of technology in education to assist the millions of school children. <a href="http://www.business-standard.com/india/news/aakash-runs-intostorm-as-big-firms-datawind-trade-charges/462575/ ">Datawind</a> was the manufacturer of the tablet. IIT, Rajasthan was providing technical support and deciding on specification. However, that project is also facing an unimaginable delay or may be premature demise. Many like me are <a href="http://www.financialexpress.com/news/a-tablet-for-all/902431/">shocked</a> and shore about these halfhearted endeavours. 

Sometimes I feel like believing that while Aakash was the cheapest solution just for handling the content required for school going children. However with the acquaintance of the top end tablets such as Apple’s iPad available in the market, the users took Aakash as a toy tablet of not much use to them. However, the deficiencies pointed about was its slow speed, heating up quite quickly, poor battery life, the resistive touch-screen, and it supported only Wi-Fi access to the Internet. 

Interestingly, Aakash has generated huge excitement among gadget geeks and internationally renowned columnists alike. When Datawind <a href="http://india.blogs.nytimes.com/2012/01/05/aakash-update-oversold-underperforming/?ref=global#    ">offered </a>Aakash’s slightly more expensive cousin, the UbiSlate7+ online on December 14 2011, the company in less than a week got orders for 60,000 tablets. 

Initially it appeared that the manufacturer was having production constraints, but now as it appears the Aakash will require major up gradation and may not reach the market pretty soon.

I wish all IITs and its scientists and engineers would have helped Aakash to succeed once announced and launched by <a href="http://india.blogs.nytimes.com/2012/01/06/aakash-the-view-from-the-ministry-of-human-resources/#more-14861">India’s HRD Minister</a> so proudly for the sake of the poor students who can’t afford the i-Pads or similar tablets.

As such a right tablet for the school children at even $50 is still not ready though many dreamt of having one many years ago. If Datawind is not a right vendor or the <a href="http://www.business-standard.com/india/news/aakash-runs-intostorm-as-big-firms-datawind-trade-charges/462575/ ">services</a> of some other reputed manufacturers must be sought to get over the drawbacks of the Aakash and make it really useful to the student community. The burden on their back must get reduced. The learning must get interesting and wide. 

The Aakash project should not end up with adding one more in <a href="http://www.rediff.com/business/slide-show/slide-show-1-tech-8-tablets-that-failed-to-take-off/20120127.htm ">the list of failed tablets</a>. One must remember the history of Popularly known, OLPC (One Laptop Per Child), that was <a href="http://en.wikipedia.org/wiki/One_Laptop_per_Child">MIT’s Negroponte's initiative</a> aimed at deploying millions of rugged, ultra low-cost, individually connected laptops to children between six to 12 years of age of developing nations that lack access to such devices. Aakash must serve the same purpose for Indian schools. I wonder if all the children in rural schools are ready to use a gadget like <a href="http://www.business-standard.com/india/news/tableterrors-/462488/">Aakash</a> to bring equity in education. 

However, the financial result of<a href="http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?_r=2"> Apple</a> announced last week tells the huge requirement of a gadget such as <a href="http://techcrunch.com/2012/01/21/an-ipad-in-every-childs-hands/">i-Pads</a>. And I could get the insight of its manufacturing in China. I wish those interested must read the stories of the wonder called <a href="http://gadgetbox.msnbc.msn.com/_news/2012/01/19/10190792-apple-vs-the-textbook-can-education-go-paperless">i-Pads</a> and its manufacturing, though as usual some disturbing news came about <a href="http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?_r=1&ref=global ">the hardships</a> in the Chinese manufacturing companies that has become a good masala for some media men. 

Indian manufacturers, be it Godrej Chhotukool or <a href="http://www.business-standard.com/india/news/amul-ind-to-produce-mini-tractors-by-march-2012/462419/ ">Amul Auto's tractors</a>, and Indian thinkers such as <a href="http://www.google.co.in/search?q=%24300+hiuse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a">Vijay Govindarajan,</a> professor at Dartmouth College's Tuck School of Business, have been the pioneer in frugal engineering. India must go for a real big push to manufacturing electronics and <a href="http://www.financialexpress.com/news/govt-ropes-in-more-players-for-aakash-2/900313/  ">Kapil Sibal</a> must prove himself at least in one project. 
----------
PS: Google has 88,100,000 entries for Nano car (Images) and that for Aakash tablet (Images) 3,820,000 as on January, 2012 ar 4 PM in India.  
]]></description>
			<content:encoded><![CDATA[Four years ago Tata Motors unveiled the Nano (<a href="http://www.google.co.in/search?q=Aakash+tablet&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=kNwkT9DmC8XwrQfUwKWsCA&biw=1680&bih=839&sei=ytwkT_NvkdGtB73l_KwI#um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&tbm=isch&sa=1&q=Nano+Cars&pbx=1&oq=Nano+Cars&aq=f&aqi=g5g-m4g-S1&aql=&gs_sm=s&gs_upl=31462l37951l0l40542l9l9l0l0l0l0l316l2336l2-7.2l9l0&fp=1&biw=1680&bih=839&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&cad=b">Images</a>). Overnight Ratan Tata became an iconic figure of auto industry. India got a unique global recognition of an industrial nation with capability of breakthrough innovation. The world recognized India’s mastery of <a href="http://www.lhstech.com/chair/Articles/FrugalEngineering.pdf">frugal engineering</a>, <a href="http://www.straight.com.br/artigos/a_produtividade02.html">frugal manufacturing</a>, and frugal management. 

However, a number of hurdles and management’s perception about the marketing made Nano’s sales trail far behind the early expectations when it went into regular production at Sanand. Recently Ratan Tata <a href="http://www.livemint.com/2012/01/05160117/Nano-wasted-early-opportunity.html?h=A1 ">agreed </a>about Nano’s failure to get fast enough volume sales: “I don’t think we were adequately ready with an advertising campaign, a dealer network. The Nano is not a flop. Tata Motors failed to capitalize on the early excitement surrounding the launch of the world’s cheapest car.” Nano didn’t flood the car market as expected. May be that Indian consumers are not willing to buy the cheapest because of a status hurdle.

Another product (<a href="http://www.google.co.in/search?q=Aakash+tablet&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=kNwkT9DmC8XwrQfUwKWsCA&biw=1680&bih=839&sei=ytwkT_NvkdGtB73l_KwI">Image</a>) is facing similar fate.

Few months ago, Sibal launched a very ambitious project of $35 tablet- <a href="http://india.blogs.nytimes.com/2011/10/05/meet-aakash-indias-35-laptop/">Aakash</a> with a lot of fanfare. It was meant to leapfrog the application of technology in education to assist the millions of school children. <a href="http://www.business-standard.com/india/news/aakash-runs-intostorm-as-big-firms-datawind-trade-charges/462575/ ">Datawind</a> was the manufacturer of the tablet. IIT, Rajasthan was providing technical support and deciding on specification. However, that project is also facing an unimaginable delay or may be premature demise. Many like me are <a href="http://www.financialexpress.com/news/a-tablet-for-all/902431/">shocked</a> and shore about these halfhearted endeavours. 

Sometimes I feel like believing that while Aakash was the cheapest solution just for handling the content required for school going children. However with the acquaintance of the top end tablets such as Apple’s iPad available in the market, the users took Aakash as a toy tablet of not much use to them. However, the deficiencies pointed about was its slow speed, heating up quite quickly, poor battery life, the resistive touch-screen, and it supported only Wi-Fi access to the Internet. 

Interestingly, Aakash has generated huge excitement among gadget geeks and internationally renowned columnists alike. When Datawind <a href="http://india.blogs.nytimes.com/2012/01/05/aakash-update-oversold-underperforming/?ref=global#    ">offered </a>Aakash’s slightly more expensive cousin, the UbiSlate7+ online on December 14 2011, the company in less than a week got orders for 60,000 tablets. 

Initially it appeared that the manufacturer was having production constraints, but now as it appears the Aakash will require major up gradation and may not reach the market pretty soon.

I wish all IITs and its scientists and engineers would have helped Aakash to succeed once announced and launched by <a href="http://india.blogs.nytimes.com/2012/01/06/aakash-the-view-from-the-ministry-of-human-resources/#more-14861">India’s HRD Minister</a> so proudly for the sake of the poor students who can’t afford the i-Pads or similar tablets.

As such a right tablet for the school children at even $50 is still not ready though many dreamt of having one many years ago. If Datawind is not a right vendor or the <a href="http://www.business-standard.com/india/news/aakash-runs-intostorm-as-big-firms-datawind-trade-charges/462575/ ">services</a> of some other reputed manufacturers must be sought to get over the drawbacks of the Aakash and make it really useful to the student community. The burden on their back must get reduced. The learning must get interesting and wide. 

The Aakash project should not end up with adding one more in <a href="http://www.rediff.com/business/slide-show/slide-show-1-tech-8-tablets-that-failed-to-take-off/20120127.htm ">the list of failed tablets</a>. One must remember the history of Popularly known, OLPC (One Laptop Per Child), that was <a href="http://en.wikipedia.org/wiki/One_Laptop_per_Child">MIT’s Negroponte's initiative</a> aimed at deploying millions of rugged, ultra low-cost, individually connected laptops to children between six to 12 years of age of developing nations that lack access to such devices. Aakash must serve the same purpose for Indian schools. I wonder if all the children in rural schools are ready to use a gadget like <a href="http://www.business-standard.com/india/news/tableterrors-/462488/">Aakash</a> to bring equity in education. 

However, the financial result of<a href="http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?_r=2"> Apple</a> announced last week tells the huge requirement of a gadget such as <a href="http://techcrunch.com/2012/01/21/an-ipad-in-every-childs-hands/">i-Pads</a>. And I could get the insight of its manufacturing in China. I wish those interested must read the stories of the wonder called <a href="http://gadgetbox.msnbc.msn.com/_news/2012/01/19/10190792-apple-vs-the-textbook-can-education-go-paperless">i-Pads</a> and its manufacturing, though as usual some disturbing news came about <a href="http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?_r=1&ref=global ">the hardships</a> in the Chinese manufacturing companies that has become a good masala for some media men. 

Indian manufacturers, be it Godrej Chhotukool or <a href="http://www.business-standard.com/india/news/amul-ind-to-produce-mini-tractors-by-march-2012/462419/ ">Amul Auto's tractors</a>, and Indian thinkers such as <a href="http://www.google.co.in/search?q=%24300+hiuse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a">Vijay Govindarajan,</a> professor at Dartmouth College's Tuck School of Business, have been the pioneer in frugal engineering. India must go for a real big push to manufacturing electronics and <a href="http://www.financialexpress.com/news/govt-ropes-in-more-players-for-aakash-2/900313/  ">Kapil Sibal</a> must prove himself at least in one project. 
----------
PS: Google has 88,100,000 entries for Nano car (Images) and that for Aakash tablet (Images) 3,820,000 as on January, 2012 ar 4 PM in India.  
]]></content:encoded>
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		</item>
		<item>
		<title>Hindustan Motors: Auto Maker or Realtor</title>
		<link>http://drishtikona.com/archives/manufacturing/002971.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/002971.php#comments</comments>
		<pubDate>Sun, 04 Sep 2011 07:43:08 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/manufacturing/002971.php</guid>
		<description><![CDATA[Hindustan Motors has become a non-player in auto sector since long. Long back again, its management gave up the lead of one time or its pioneer role with entry of Maruti Udyog. It would have at least tried to remain a major player. The management never wanted to do that rather it decided to give a walk over. It believed in making money out of other incomes as a typical old time business house rather than surviving with innovations and risk taking. It kept on investing but without a long term strategy. It would have preferred a small car from Mitsubishi rather a compact bigger car. No manufacturer can think of remaining in that sector without the capability to go on changing the model. 

Uttarpara plant could have been restructured in separate companies that could have become three four independent separate units supplying the major components for all the major automakers.    

Years ago, a friend of mine in Noida enquired if the WB government would permit Hindustan Motors to sell its land. My friend, as I came to know later on, had some shares of the company and he wanted to sell them, but was told by his broker to wait till the government permitted to sell the land. The broker expected the share price to rise after the permission. 

The management of Hindustan Motors had long been working as Real Estate Company rather an automobile manufacturer. We were very happy when HM went for a 50:50 venture with General Motors when General Motors set up its Halol plant. Hindustan Motors perhaps got its share in equity out of cost of the land and building facilities that it had created in mid 90s for a truck plant in collaboration with Isuzu Motors of Japan. Later on, Hindustan Motors also sold its manufacturing plants in Hosur and Chennai, naturally along with its land.

Hindustan Motors also had a plant in Pithampur with a lot of land. The major part of the plant also has changed hand.

The <a href="http://drishtikona.com http://www.business-standard.com/india/news/a-rocky-road-for-hindustan-motors/447533/ ">news</a> in ‘Business Standard’ didn’t surprise me and confirmed my proposition. The company had approached the state government in 2003 to raise funds by selling the excess 314 acres so it could revive it, as its plant is built on 427 acres of land out of the total 741acres or it possessed once. How could a company which didn’t use the land for five or more decades sell it to survive?

BS reports, “In 2006, the company got an approval from the Left Front government to sell the land. HM declared Rs 85-crore projected revenue for the sale of this excess land. However, an internal audit done by the state government last November found that HM had sold the land to Bangalore-based Shriram Properties for the development of an integrated IT township at a price of Rs 285 crore in 2007. The state believes that, as the money was not ploughed back into the company, it should be returned to the government as it was the owner of the plot.”

As<a href="http://www.business-standard.com/india/news/saleland-hm-in-mamata-crosshairs/444816/ "> reported</a>, the net profit of Rs 17.20 crore in the first quarter of the current financial year came from selling of land in Gujarat’s Halol that generated an earning of Rs 47.63 crore. <strong>Naturally, one can question even that sell, as the state agency offered the land for setting up the plant and not for selling it as real estate at any later date.</strong>

It hurts me when I hear that the company has already sold most of the machinery and equipment. Many of its empty sheds have tattered ceilings. Hardly a little more than thousand workers are left with almost no engineering staffs. It manufactures few thousands Ambassadors. But the company keeps on coming in press with tall plans of some foreign company proposing to buy stake in it, or its plan for introducing new models or to <a href="http://www.business-standard.com/india/news/hindustan-motors-aims-5-fold-increase-in-sales-by-fy14/143718/on ">increase production by five fold</a>.

Is it not an intentional misdemenour of a company and a business house that the company can afford with the politicians and bureaucrats with it? Should it not be considered as corruption or does it not involve corruption? 

Usually all land deals involve corruption? Does the nation require an n Anna Hazare for this type for activities of responsible business house? What percentage of the business houses are involved in such unscrupulous deals”     

I feel bad as I had decided to work for such a company early in my life and I remained there for whole of my life. It was too late when I realized my fault.  
]]></description>
			<content:encoded><![CDATA[Hindustan Motors has become a non-player in auto sector since long. Long back again, its management gave up the lead of one time or its pioneer role with entry of Maruti Udyog. It would have at least tried to remain a major player. The management never wanted to do that rather it decided to give a walk over. It believed in making money out of other incomes as a typical old time business house rather than surviving with innovations and risk taking. It kept on investing but without a long term strategy. It would have preferred a small car from Mitsubishi rather a compact bigger car. No manufacturer can think of remaining in that sector without the capability to go on changing the model. 

Uttarpara plant could have been restructured in separate companies that could have become three four independent separate units supplying the major components for all the major automakers.    

Years ago, a friend of mine in Noida enquired if the WB government would permit Hindustan Motors to sell its land. My friend, as I came to know later on, had some shares of the company and he wanted to sell them, but was told by his broker to wait till the government permitted to sell the land. The broker expected the share price to rise after the permission. 

The management of Hindustan Motors had long been working as Real Estate Company rather an automobile manufacturer. We were very happy when HM went for a 50:50 venture with General Motors when General Motors set up its Halol plant. Hindustan Motors perhaps got its share in equity out of cost of the land and building facilities that it had created in mid 90s for a truck plant in collaboration with Isuzu Motors of Japan. Later on, Hindustan Motors also sold its manufacturing plants in Hosur and Chennai, naturally along with its land.

Hindustan Motors also had a plant in Pithampur with a lot of land. The major part of the plant also has changed hand.

The <a href="http://drishtikona.com http://www.business-standard.com/india/news/a-rocky-road-for-hindustan-motors/447533/ ">news</a> in ‘Business Standard’ didn’t surprise me and confirmed my proposition. The company had approached the state government in 2003 to raise funds by selling the excess 314 acres so it could revive it, as its plant is built on 427 acres of land out of the total 741acres or it possessed once. How could a company which didn’t use the land for five or more decades sell it to survive?

BS reports, “In 2006, the company got an approval from the Left Front government to sell the land. HM declared Rs 85-crore projected revenue for the sale of this excess land. However, an internal audit done by the state government last November found that HM had sold the land to Bangalore-based Shriram Properties for the development of an integrated IT township at a price of Rs 285 crore in 2007. The state believes that, as the money was not ploughed back into the company, it should be returned to the government as it was the owner of the plot.”

As<a href="http://www.business-standard.com/india/news/saleland-hm-in-mamata-crosshairs/444816/ "> reported</a>, the net profit of Rs 17.20 crore in the first quarter of the current financial year came from selling of land in Gujarat’s Halol that generated an earning of Rs 47.63 crore. <strong>Naturally, one can question even that sell, as the state agency offered the land for setting up the plant and not for selling it as real estate at any later date.</strong>

It hurts me when I hear that the company has already sold most of the machinery and equipment. Many of its empty sheds have tattered ceilings. Hardly a little more than thousand workers are left with almost no engineering staffs. It manufactures few thousands Ambassadors. But the company keeps on coming in press with tall plans of some foreign company proposing to buy stake in it, or its plan for introducing new models or to <a href="http://www.business-standard.com/india/news/hindustan-motors-aims-5-fold-increase-in-sales-by-fy14/143718/on ">increase production by five fold</a>.

Is it not an intentional misdemenour of a company and a business house that the company can afford with the politicians and bureaucrats with it? Should it not be considered as corruption or does it not involve corruption? 

Usually all land deals involve corruption? Does the nation require an n Anna Hazare for this type for activities of responsible business house? What percentage of the business houses are involved in such unscrupulous deals”     

I feel bad as I had decided to work for such a company early in my life and I remained there for whole of my life. It was too late when I realized my fault.  
]]></content:encoded>
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		</item>
		<item>
		<title>Auto Sector: India Still Attractive</title>
		<link>http://drishtikona.com/archives/manufacturing/002970.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/002970.php#comments</comments>
		<pubDate>Fri, 02 Sep 2011 23:50:02 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/manufacturing/002970.php</guid>
		<description><![CDATA[Indian auto sector faces<a href="http://businesstoday.intoday.in/story/domestic-auto-market-growth-in-india/1/17575.html "> rough ride</a> today. Reasons are many but naturally the rise in the fuel prices and the interest rates are the major ones. Rising inflation is another moral deterrent.

Recent monthly sale figures for almost all manufacturers are going down. However, the domestic manufacturers are <a href="http://www.thehindubusinessline.com/companies/article2417309.ece?homepage=true">performing worse</a>. ‘Tata Motors witnessed the steepest fall, with numbers crashing by 33%. The company sold 16,829 units in the month against 25,212 units in the same month last year. Alarmingly, the cheapest car, Nano could manage sales of only 1,202 units, 85% lower compared to August last year.’ All the companies are offering heavy discounts to push sales. With festival seasons drawing nearer, will the sales improve?

<strong>A New <a href="http://drishtikona.com http://www.business-standard.com/india/news/sanand-now-in-auto-hub-league/447829/">Manufacturing Hub</a></strong>: Surprisingly, the bad news of slowing economy, particularly the auto sector is not dissuading the foreign auto majors to enter India. Left outs are rushing. <a href="http://www.business-standard.com/india/news/peugeot-catapults-sanand-into-big-leagueauto-hubs/447785/ ">Sanand</a>, the unknown to any one even in India before the decision to relocate Nano plant from Singur in West Bengal, is rapidly growing as a new manufacturing hub for automobiles. 
http://www.business-standard.com/india/news/psa-peugeot-re-enters-india/447828/ <a href="http://www.financialexpress.com/news/will-import-cars-to-establish-brand-till-launch-of-local-model-in-2014/840356/">French automobile major</a>, PSA Peugeot Citroen has recently announced its plan to set up <a href="http://drishtikona.com http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/psa-peugeot-citroen-to-set-up-rs-4000-cr-facility-in-gujarat/articleshow/9804116.cms">a vehicle manufacturing facility</a> near Sanand at an investment of Rs 4,000 crore ($650 million) with an initial capacity of 165,000 vehicles a year, that can be expanded to 340,000 units. Ford India had earlier announced investment of Rs 4,000 crore to locate its second plant in Sanand with a capacity to produce 240,000 units a year initially and an engine plant with an initial annual capacity of 270,000 engines. Is it an encouraging indication? 

Nissan Motor Co that was late to join the race, has already launched its Micra and has started producing Sunny sedan too in its Chennai based manufacturing plant. The good news is that Nissan will source as much as 85% of the parts for the Sunny from vendors in India. Interestingly, Renault Nissan Alliance India is credited with <a href="http://www.financialexpress.com/news/renaultnissan-plant-produces-one-lakh-engines-in-record-time/838130/ http://online.wsj.com/article/SB10001424053111904332804576540272425029408.html?mod=WSJINDIA_hpp_LEFTTopWhatNews ">producing</a> one lakh petrol engines in a record period of 15 months. 

<strong>I am of an opinion that the government now starts discouraging any left out global entrants to make the already manufacturing ones to stabilize the facilities and grow for domestic as well as export market so that indigenization increases. </strong>

Maruti Suzuki India Ltd (MSIL) has found a way out to cut down the cost through <a href="http://drishtikona.com http://www.business-standard.com/india/news/maruti-betslocalisation-to-cut-costs/447648/ ">increasing the overall indigenization level</a> from 75% at present to 90 per cent in two years. A strong auto component sector goes as advantage for the foreign auto majors to find India attractive besides its big enough market.

Maruti- Suzuki at one stage was not ready to indigenize gears has a diesel engine and transmission-producing joint venture company, Suzuki Powertrain India. It’s working to develop an <a href="http://drishtikona.com http://www.business-standard.com/india/news/maruti-mulls-making-engines-to-meet-diesel-car-demand/446336/ ">all-new diesel engine range</a>, the technology where Suzuki is not strong. Suzuki Powertrain India exports engines to Suzuki's European operation, had recently expanded its capacity by 25 per cent to 300,000 engines per annum. It certainly improves the potential for manufacturing.

Additionally, India has its <a href="http://www.business-standard.com/india/news/auto-component-industry-growth-to-slow-down-in-fy12/447655/ ">auto component industry</a> growing significantly that was by 34 per cent last financial year taking the total turnover to $39.9 billion. Unfortunately, while exports grew by a robust 54 per cent to $5.2 billion, imports increased by 30 per cent to $8.5 billion. I wish the OEMs would have encouraged the auto component sector with R&D support. Still major complex components such as one for automatic transmission remain on import list.  The component industry invested close to $2-2.5 billion on capacity expansion projects in 2010-11. As estimated, the auto component industry is expected to double its workforce to four million workers over the next two years. 

I get pleasantly surprised and excited to know that a minor company Amul has already entered the Business of 5’Cs namely Connecting rods, Crank Shafts, Cylinder Blocks, Cylinder Heads, and Cam Shafts for the Automotive & Engineering Industry.
The presence of a mature auto component industry in India makes its more attractive for OEMs to come to India without much hesitation.

<strong>However, the <a href="http://www.business-standard.com/india/news/shyamal-majumdar-marutis-labour-pains/447771/ ">labour unions</a> have started troubling the auto manufacturers. The state governments as well as the central <a href="http://www.financialexpress.com/news/outgoing-labour-secy-challenges-marutis-hr-practice/840452/">government</a> must intervene to get a positive way out to avoid the layoffs and lockouts. It’s must be taken seriously on proactive manner, otherwise all the dreams of developing India as global hub of small compact cars will remain dream only. Particularly, the HR heads of the MNCs will be on test to match the management policies of the parent companies with the local conditions without creating abrasions. </strong>
]]></description>
			<content:encoded><![CDATA[Indian auto sector faces<a href="http://businesstoday.intoday.in/story/domestic-auto-market-growth-in-india/1/17575.html "> rough ride</a> today. Reasons are many but naturally the rise in the fuel prices and the interest rates are the major ones. Rising inflation is another moral deterrent.

Recent monthly sale figures for almost all manufacturers are going down. However, the domestic manufacturers are <a href="http://www.thehindubusinessline.com/companies/article2417309.ece?homepage=true">performing worse</a>. ‘Tata Motors witnessed the steepest fall, with numbers crashing by 33%. The company sold 16,829 units in the month against 25,212 units in the same month last year. Alarmingly, the cheapest car, Nano could manage sales of only 1,202 units, 85% lower compared to August last year.’ All the companies are offering heavy discounts to push sales. With festival seasons drawing nearer, will the sales improve?

<strong>A New <a href="http://drishtikona.com http://www.business-standard.com/india/news/sanand-now-in-auto-hub-league/447829/">Manufacturing Hub</a></strong>: Surprisingly, the bad news of slowing economy, particularly the auto sector is not dissuading the foreign auto majors to enter India. Left outs are rushing. <a href="http://www.business-standard.com/india/news/peugeot-catapults-sanand-into-big-leagueauto-hubs/447785/ ">Sanand</a>, the unknown to any one even in India before the decision to relocate Nano plant from Singur in West Bengal, is rapidly growing as a new manufacturing hub for automobiles. 
http://www.business-standard.com/india/news/psa-peugeot-re-enters-india/447828/ <a href="http://www.financialexpress.com/news/will-import-cars-to-establish-brand-till-launch-of-local-model-in-2014/840356/">French automobile major</a>, PSA Peugeot Citroen has recently announced its plan to set up <a href="http://drishtikona.com http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/psa-peugeot-citroen-to-set-up-rs-4000-cr-facility-in-gujarat/articleshow/9804116.cms">a vehicle manufacturing facility</a> near Sanand at an investment of Rs 4,000 crore ($650 million) with an initial capacity of 165,000 vehicles a year, that can be expanded to 340,000 units. Ford India had earlier announced investment of Rs 4,000 crore to locate its second plant in Sanand with a capacity to produce 240,000 units a year initially and an engine plant with an initial annual capacity of 270,000 engines. Is it an encouraging indication? 

Nissan Motor Co that was late to join the race, has already launched its Micra and has started producing Sunny sedan too in its Chennai based manufacturing plant. The good news is that Nissan will source as much as 85% of the parts for the Sunny from vendors in India. Interestingly, Renault Nissan Alliance India is credited with <a href="http://www.financialexpress.com/news/renaultnissan-plant-produces-one-lakh-engines-in-record-time/838130/ http://online.wsj.com/article/SB10001424053111904332804576540272425029408.html?mod=WSJINDIA_hpp_LEFTTopWhatNews ">producing</a> one lakh petrol engines in a record period of 15 months. 

<strong>I am of an opinion that the government now starts discouraging any left out global entrants to make the already manufacturing ones to stabilize the facilities and grow for domestic as well as export market so that indigenization increases. </strong>

Maruti Suzuki India Ltd (MSIL) has found a way out to cut down the cost through <a href="http://drishtikona.com http://www.business-standard.com/india/news/maruti-betslocalisation-to-cut-costs/447648/ ">increasing the overall indigenization level</a> from 75% at present to 90 per cent in two years. A strong auto component sector goes as advantage for the foreign auto majors to find India attractive besides its big enough market.

Maruti- Suzuki at one stage was not ready to indigenize gears has a diesel engine and transmission-producing joint venture company, Suzuki Powertrain India. It’s working to develop an <a href="http://drishtikona.com http://www.business-standard.com/india/news/maruti-mulls-making-engines-to-meet-diesel-car-demand/446336/ ">all-new diesel engine range</a>, the technology where Suzuki is not strong. Suzuki Powertrain India exports engines to Suzuki's European operation, had recently expanded its capacity by 25 per cent to 300,000 engines per annum. It certainly improves the potential for manufacturing.

Additionally, India has its <a href="http://www.business-standard.com/india/news/auto-component-industry-growth-to-slow-down-in-fy12/447655/ ">auto component industry</a> growing significantly that was by 34 per cent last financial year taking the total turnover to $39.9 billion. Unfortunately, while exports grew by a robust 54 per cent to $5.2 billion, imports increased by 30 per cent to $8.5 billion. I wish the OEMs would have encouraged the auto component sector with R&D support. Still major complex components such as one for automatic transmission remain on import list.  The component industry invested close to $2-2.5 billion on capacity expansion projects in 2010-11. As estimated, the auto component industry is expected to double its workforce to four million workers over the next two years. 

I get pleasantly surprised and excited to know that a minor company Amul has already entered the Business of 5’Cs namely Connecting rods, Crank Shafts, Cylinder Blocks, Cylinder Heads, and Cam Shafts for the Automotive & Engineering Industry.
The presence of a mature auto component industry in India makes its more attractive for OEMs to come to India without much hesitation.

<strong>However, the <a href="http://www.business-standard.com/india/news/shyamal-majumdar-marutis-labour-pains/447771/ ">labour unions</a> have started troubling the auto manufacturers. The state governments as well as the central <a href="http://www.financialexpress.com/news/outgoing-labour-secy-challenges-marutis-hr-practice/840452/">government</a> must intervene to get a positive way out to avoid the layoffs and lockouts. It’s must be taken seriously on proactive manner, otherwise all the dreams of developing India as global hub of small compact cars will remain dream only. Particularly, the HR heads of the MNCs will be on test to match the management policies of the parent companies with the local conditions without creating abrasions. </strong>
]]></content:encoded>
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		</item>
		<item>
		<title>Nano Sales: Case of Market Research or Marketing</title>
		<link>http://drishtikona.com/archives/manufacturing/002966.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/002966.php#comments</comments>
		<pubDate>Fri, 26 Aug 2011 08:13:03 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/manufacturing/002966.php</guid>
		<description><![CDATA[<a href="http://www.google.co.in/search?tbm=isch&hl=en&source=hp&biw=1680&bih=857&q=Nano+Cars&btnG=Search+Images&gbv=2&oq=Nano+Cars&aq=f&aqi=g7g-m3&aql=&gs_sm=s&gs_upl=3365l10703l0l14232l10l10l0l0l0l0l295l2386l0.2.8l10l0">Images-Nano Cars</a>

I wonder if Tata Motors had undertaken a detail market research for Nano before deciding to set up a plant for it or it was totally unilateral initiative, decision or wish of Ratan Tata as expressed by him publicly that was carried out by the technocrats and managers of the company as was the practice in good old days. Even I myself experienced similar imposition of the CEOs or the private owner. 

All along I have been expecting and promoting for the generation of a big volume for this car to become a globally accepted entry car.<a href="http://www.financialexpress.com/news/column-the-nano-that-wasnt/832405/  ">Nano sales</a> in this July are just dismal. The number slipped to 3,260 units from 9,000 units in the corresponding month last year. 

Tata Motors, as reported, have planned to set up plants in<a href="http://www.zigwheels.com/news-features/news/tata-motors-looking-at-assembling-nano-in-latin-america/9129/1"> Latin America</a>, <a href="http://www.business-standard.com/india/news/tata-motors-to-introduce-nano-in-africa/66472/on">Africa</a> as well as <a href="http://www.car24h.org/worlds-cheapest-car-will-conquer-southeast-asia/">South=East Asia</a>. It has plans to <a href="http://www.business-standard.com/india/news/nano-getsbig-lift-within-tata-group-firms/446980/ ">promote and sell </a>Nanos to the employees of the companies of Tata Group. Can it keep the production of Nanos growing and reaching the scale expected by the company? 

Rural India could have provided a good market for it. But as all the roads that its rural owners are to use in course of their routine outings are not good enough, its large scale rural penetration will take time.  

However, perhaps there are other sectors with good potentials where Tata Motors could have targeted to sell Nanos. 

In every family that is having one or bigger cars must have one Nano too. It can be used for taking kids to the schools, coaching classes or tutors or to send the driver to buy few loafs of bread or vegetables. It can always be a kitty car unless the owner needs to show off her status through a huge car.

For the Gen Y entering job market with many with financial constraints, Nano can be made an attractive buy as the first car. 
 
For, old men like me, living in a quiet little town or NCR with gradually reducing outside engagements, Nano can certainly be a choice. Unfortunately, I have not found any one to approach me or any of my friends to sell Nano. Tata Motors missed on marketing Nano initially with a hope of automatic queuing up of its dealers by its buyers. It must go for marketing now to generate a consistently growing volume.   
       
Nano’s launch created a wave of India’s arrival in product design. The product was born out of a dream of Ratan Tata. 

Will <a href="http://www.business-standard.com/india/news/maintenance-work-at-tatas-sanand-plant-/447252/">Tata Motors</a> make his dream coming true, and realized?  

<strong>Can the professors of IIMs  and other top management schools of India and abroad make this a case study or a subject of a research project?</strong>
]]></description>
			<content:encoded><![CDATA[<a href="http://www.google.co.in/search?tbm=isch&hl=en&source=hp&biw=1680&bih=857&q=Nano+Cars&btnG=Search+Images&gbv=2&oq=Nano+Cars&aq=f&aqi=g7g-m3&aql=&gs_sm=s&gs_upl=3365l10703l0l14232l10l10l0l0l0l0l295l2386l0.2.8l10l0">Images-Nano Cars</a>

I wonder if Tata Motors had undertaken a detail market research for Nano before deciding to set up a plant for it or it was totally unilateral initiative, decision or wish of Ratan Tata as expressed by him publicly that was carried out by the technocrats and managers of the company as was the practice in good old days. Even I myself experienced similar imposition of the CEOs or the private owner. 

All along I have been expecting and promoting for the generation of a big volume for this car to become a globally accepted entry car.<a href="http://www.financialexpress.com/news/column-the-nano-that-wasnt/832405/  ">Nano sales</a> in this July are just dismal. The number slipped to 3,260 units from 9,000 units in the corresponding month last year. 

Tata Motors, as reported, have planned to set up plants in<a href="http://www.zigwheels.com/news-features/news/tata-motors-looking-at-assembling-nano-in-latin-america/9129/1"> Latin America</a>, <a href="http://www.business-standard.com/india/news/tata-motors-to-introduce-nano-in-africa/66472/on">Africa</a> as well as <a href="http://www.car24h.org/worlds-cheapest-car-will-conquer-southeast-asia/">South=East Asia</a>. It has plans to <a href="http://www.business-standard.com/india/news/nano-getsbig-lift-within-tata-group-firms/446980/ ">promote and sell </a>Nanos to the employees of the companies of Tata Group. Can it keep the production of Nanos growing and reaching the scale expected by the company? 

Rural India could have provided a good market for it. But as all the roads that its rural owners are to use in course of their routine outings are not good enough, its large scale rural penetration will take time.  

However, perhaps there are other sectors with good potentials where Tata Motors could have targeted to sell Nanos. 

In every family that is having one or bigger cars must have one Nano too. It can be used for taking kids to the schools, coaching classes or tutors or to send the driver to buy few loafs of bread or vegetables. It can always be a kitty car unless the owner needs to show off her status through a huge car.

For the Gen Y entering job market with many with financial constraints, Nano can be made an attractive buy as the first car. 
 
For, old men like me, living in a quiet little town or NCR with gradually reducing outside engagements, Nano can certainly be a choice. Unfortunately, I have not found any one to approach me or any of my friends to sell Nano. Tata Motors missed on marketing Nano initially with a hope of automatic queuing up of its dealers by its buyers. It must go for marketing now to generate a consistently growing volume.   
       
Nano’s launch created a wave of India’s arrival in product design. The product was born out of a dream of Ratan Tata. 

Will <a href="http://www.business-standard.com/india/news/maintenance-work-at-tatas-sanand-plant-/447252/">Tata Motors</a> make his dream coming true, and realized?  

<strong>Can the professors of IIMs  and other top management schools of India and abroad make this a case study or a subject of a research project?</strong>
]]></content:encoded>
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		</item>
		<item>
		<title>From Alto to Mini-Xylo: My Next Vehicle in Wishlist</title>
		<link>http://drishtikona.com/archives/uncategorized/002923.php</link>
		<comments>http://drishtikona.com/archives/uncategorized/002923.php#comments</comments>
		<pubDate>Fri, 10 Jun 2011 04:25:15 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/uncategorized/002923.php</guid>
		<description><![CDATA[I bought my Alto in 2000. It is wonderfully serving us. We are just two and senior citizens in all sense of the term. In Noida, it is difficult to live without a car. I don’t need a bigger or newer car. But the way Noida neighbourhood adds new models; one can’t but develop an inferiority complex. I feel like changing my car. But then what will be that car that I must go for as my next vehicle. I came across a news report that has allured me and I am eagerly awaiting some more information.

<a href="http://www.google.com/search?q=mini+xylo&hl=en&gbv=2&biw=1648&bih=808&prmd=ivns&tbm=isch&tbo=u&source=univ&sa=X&ei=W1vxTaa2KYHyvwONvrC6BA&sqi=2&ved=0CEQQsAQ" target="_blank"><div align="center"><b><font size=3>Images of Mini-Xylo</div></a> 

M&M is all set to launch a mini version of its popular car, Xylo. The trial production for the car has already begun in all likelihood at Chakan. I don’t want to buy if it be something like Wagon R.

I want the present <a href="http://www.google.co.in/search?um=1&hl=en&client=firefox-a&hs=Sc4&rlz=1R1GGGL_en___IN337&biw=1648&bih=808&tbm=isch&sa=1&q=Xylo+SUV&btnG=Search&oq=Xylo+SUV&aq=f&aqi=&aql=&gs_sm=s&gs_upl=10517l38649l0l10l10l0l1l0l0l405l2631l2-4.4.1">Xylo</a> cut from middle to shorten it. It must look strong and be powerful, preferably keeping the same 2.50 litre diesel engine with same tires. I wish it to be priced around Rs 5 lakh.

As I looked into Google I found a huge number of entries on mini- Xylo and also images.

In 1990s, I worked with Mitsubishi for Hindustan Motors for bringing Minica in India. Mitsubishi had a wonderful product in <a href="http://www.google.co.in/search?q=Mitsubishi+Mini+Pajero&ie=utf-8&oe=utf-8&aq=t&client=firefox-a&rlz=1R1GGGL_en___IN337 ">Mini-Pajero</a>. As it seems it still survives. I had longed that Mini-Pajero (<a href="http://www.google.co.in/search?q=Mitsubishi+Mini+Pajero&oe=utf-8&client=firefox-a&rlz=1R1GGGL_en___IN337&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1660&bih=789">images)</a> got manufactured in India. It was not a viable proposition. India didn’t have a market for that. Hindustan Motors had come with Lancer, but had dropped small car Minica. Later on Hindudtan Motors did also produce Pajero. But that was a high-end vehicle. 

Will Mini- Xylo be of the quality that Mini-Pajero was or will it be better? A recent write up in Financial Express, Pawan Goel, President of auto division of M&M revealed that Goel had an internship in Hindustan Motors in 1972. Goel would have certainly come to me. Will he listen to my request to get my dream mini Xylo as I want it?     

]]></description>
			<content:encoded><![CDATA[I bought my Alto in 2000. It is wonderfully serving us. We are just two and senior citizens in all sense of the term. In Noida, it is difficult to live without a car. I don’t need a bigger or newer car. But the way Noida neighbourhood adds new models; one can’t but develop an inferiority complex. I feel like changing my car. But then what will be that car that I must go for as my next vehicle. I came across a news report that has allured me and I am eagerly awaiting some more information.

<a href="http://www.google.com/search?q=mini+xylo&hl=en&gbv=2&biw=1648&bih=808&prmd=ivns&tbm=isch&tbo=u&source=univ&sa=X&ei=W1vxTaa2KYHyvwONvrC6BA&sqi=2&ved=0CEQQsAQ" target="_blank"><div align="center"><b><font size=3>Images of Mini-Xylo</div></a> 

M&M is all set to launch a mini version of its popular car, Xylo. The trial production for the car has already begun in all likelihood at Chakan. I don’t want to buy if it be something like Wagon R.

I want the present <a href="http://www.google.co.in/search?um=1&hl=en&client=firefox-a&hs=Sc4&rlz=1R1GGGL_en___IN337&biw=1648&bih=808&tbm=isch&sa=1&q=Xylo+SUV&btnG=Search&oq=Xylo+SUV&aq=f&aqi=&aql=&gs_sm=s&gs_upl=10517l38649l0l10l10l0l1l0l0l405l2631l2-4.4.1">Xylo</a> cut from middle to shorten it. It must look strong and be powerful, preferably keeping the same 2.50 litre diesel engine with same tires. I wish it to be priced around Rs 5 lakh.

As I looked into Google I found a huge number of entries on mini- Xylo and also images.

In 1990s, I worked with Mitsubishi for Hindustan Motors for bringing Minica in India. Mitsubishi had a wonderful product in <a href="http://www.google.co.in/search?q=Mitsubishi+Mini+Pajero&ie=utf-8&oe=utf-8&aq=t&client=firefox-a&rlz=1R1GGGL_en___IN337 ">Mini-Pajero</a>. As it seems it still survives. I had longed that Mini-Pajero (<a href="http://www.google.co.in/search?q=Mitsubishi+Mini+Pajero&oe=utf-8&client=firefox-a&rlz=1R1GGGL_en___IN337&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1660&bih=789">images)</a> got manufactured in India. It was not a viable proposition. India didn’t have a market for that. Hindustan Motors had come with Lancer, but had dropped small car Minica. Later on Hindudtan Motors did also produce Pajero. But that was a high-end vehicle. 

Will Mini- Xylo be of the quality that Mini-Pajero was or will it be better? A recent write up in Financial Express, Pawan Goel, President of auto division of M&M revealed that Goel had an internship in Hindustan Motors in 1972. Goel would have certainly come to me. Will he listen to my request to get my dream mini Xylo as I want it?     

]]></content:encoded>
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		</item>
		<item>
		<title>Why China Sells more to India?</title>
		<link>http://drishtikona.com/archives/manufacturing/002901.php</link>
		<comments>http://drishtikona.com/archives/manufacturing/002901.php#comments</comments>
		<pubDate>Fri, 15 Apr 2011 08:25:09 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
		
		<category><![CDATA[Manufacturing]]></category>

		<category><![CDATA[Industry/Management]]></category>

		<category><![CDATA[Government Policy/Administration]]></category>

		<guid isPermaLink="false">http://drishtikona.com/archives/manufacturing/002901.php</guid>
		<description><![CDATA[Prime Minister Dr. Manmohan Singh during his recent visit to attend BRICS Summit, at Sanya, China, expressed his concern about the trade deficit between India and China and pitched for more Indian exports to China. I don’t understand why he could not take the necessary action as economist prime minister to keep the gap within the right limit. Should it not be his priority and responsibility? Does not his statement provide a hint of helplessness? 
 
India's trade deficit with China widened 28 times from merely 0.67 billion dollars in 2001 to 19.20 billion dollars in 2010 (includes 7 years of UPA rule that Man Mohan headed). It has been increasing over years. In 2009, it was USD 15.87 billion while in 2008 the trade deficit was USD 11.18 billion. 

Interestingly, if India can export to so many of developed countries, why doesn’t it do to China to bridge the gap? In simple word, the Chinese government doesn’t like it and allows it to happen. It wants to project that India doesn’t have high-tech wares that the Chinese need to import. And this is after the world institution considers India as one of the top 10 most industrial nations of the world.  Why can’t India emulate at least something from the Chinese that almost everyone understands? Indian companies require the government’s support to compete with and export to China. The companies of the developed countries today have understood that ‘they are competing not with individual Chinese competitors but rather China Inc—an industrial ecosystem consisting of the companies, the government and academic institutions with none playing by the rules, in particular, on intellectual property rights’.  

I don’t have the data to prove but I believe that most of the Chinese import by value must be in the government sector. The Chinese takes advantages of the weakness of the corrupt Indian administrative system and pays a lot of bribe to those who assist for the purchases of the Chinese goods. I still remember a Chinese visiting my office for selling an EDM for die sinking. I was stunned when instead of explaining the stronger features of the machine he offered straight the money that he could pay me.  I came across the story of electricity boards becoming vulnerable to this attraction in Chinese purchases of items such as household electric meters.  

Why can’t Indian government put a condition of setting up manufacturing facilities in India for getting big orders, as the Chinese themselves do?

Recent onslaughts of the Chinese power equipment manufacturers in selling their equipment to new power plants must be looked into for a possible scam involved. The deal serves the interest of few at top of the public and private companies in power business through illicit payments by the manufacturers backed by the Chinese government. The Chinese can go to any extent to sell their goods. The active cooperation and encouragement from its government makes it easy for the Chinese vendors to obtain orders. It would have been interesting to know the actual benefits going personally to Anil Ambani in billion dollars worth of power equipment for his power plants. Interestingly, Ambani could grab the order for the most of ultra mega power projects. Each of them will have 4000MW capacity.

Unfortunately, Indian traders are unscrupulous too. They buy all short of junks rejected by the developed countries at much cheaper prices, and get them in India to sell to the Indian consumers who get easily allured to buy the stuffs. Many of the Indian traders are providing samples of saleable goods of household use and get the fakes produced in China and import. Should it go on in the name of free trade?

It will be difficult if not impossible to bridge the gap if the economist prime minister along with the Indian manufacturers and exporters can’t get a strategy in place to attain the desired goal. 
]]></description>
			<content:encoded><![CDATA[Prime Minister Dr. Manmohan Singh during his recent visit to attend BRICS Summit, at Sanya, China, expressed his concern about the trade deficit between India and China and pitched for more Indian exports to China. I don’t understand why he could not take the necessary action as economist prime minister to keep the gap within the right limit. Should it not be his priority and responsibility? Does not his statement provide a hint of helplessness? 
 
India's trade deficit with China widened 28 times from merely 0.67 billion dollars in 2001 to 19.20 billion dollars in 2010 (includes 7 years of UPA rule that Man Mohan headed). It has been increasing over years. In 2009, it was USD 15.87 billion while in 2008 the trade deficit was USD 11.18 billion. 

Interestingly, if India can export to so many of developed countries, why doesn’t it do to China to bridge the gap? In simple word, the Chinese government doesn’t like it and allows it to happen. It wants to project that India doesn’t have high-tech wares that the Chinese need to import. And this is after the world institution considers India as one of the top 10 most industrial nations of the world.  Why can’t India emulate at least something from the Chinese that almost everyone understands? Indian companies require the government’s support to compete with and export to China. The companies of the developed countries today have understood that ‘they are competing not with individual Chinese competitors but rather China Inc—an industrial ecosystem consisting of the companies, the government and academic institutions with none playing by the rules, in particular, on intellectual property rights’.  

I don’t have the data to prove but I believe that most of the Chinese import by value must be in the government sector. The Chinese takes advantages of the weakness of the corrupt Indian administrative system and pays a lot of bribe to those who assist for the purchases of the Chinese goods. I still remember a Chinese visiting my office for selling an EDM for die sinking. I was stunned when instead of explaining the stronger features of the machine he offered straight the money that he could pay me.  I came across the story of electricity boards becoming vulnerable to this attraction in Chinese purchases of items such as household electric meters.  

Why can’t Indian government put a condition of setting up manufacturing facilities in India for getting big orders, as the Chinese themselves do?

Recent onslaughts of the Chinese power equipment manufacturers in selling their equipment to new power plants must be looked into for a possible scam involved. The deal serves the interest of few at top of the public and private companies in power business through illicit payments by the manufacturers backed by the Chinese government. The Chinese can go to any extent to sell their goods. The active cooperation and encouragement from its government makes it easy for the Chinese vendors to obtain orders. It would have been interesting to know the actual benefits going personally to Anil Ambani in billion dollars worth of power equipment for his power plants. Interestingly, Ambani could grab the order for the most of ultra mega power projects. Each of them will have 4000MW capacity.

Unfortunately, Indian traders are unscrupulous too. They buy all short of junks rejected by the developed countries at much cheaper prices, and get them in India to sell to the Indian consumers who get easily allured to buy the stuffs. Many of the Indian traders are providing samples of saleable goods of household use and get the fakes produced in China and import. Should it go on in the name of free trade?

It will be difficult if not impossible to bridge the gap if the economist prime minister along with the Indian manufacturers and exporters can’t get a strategy in place to attain the desired goal. 
]]></content:encoded>
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